Redemare
A Social & Growth Brief Challenge
Duration:
2 days
This challenge was given to me by a Social Agency as a requirement for a role. The brief was to choose a subject, either the founder of the agency or a modern love company, build a moodboard, show accounts the subject should learn from, commit to a direction, make the content, and launch it for Instagram and LinkedIn. The format was to be presented as a webpage, an HTML file, or a React app that would open in a browser. Created with coding tools, and leaning on AI such as Cursor, Claude, or Lovable was encouraged. The full webpage can be found here.
Redemare
Moodboard
“Emotions are all those feelings that so change men as to affect their judgements, and that are also attended by pain or pleasure. Such are anger, pity, fear and the like, with their opposites.” Aristotle
Out of every image on the board, this is the single thread that held. Not the chase, not the aesthetic of romance, the return. The moment love is handed back.
The 5 Love Languages
“To be loved but not known is comforting but superficial. To be known and not loved is our greatest fear. But to be fully known and truly loved is, well, a lot like being loved by God. It is what we need more than anything. It liberates us from pretense, humbles us out of our self-righteousness, and fortifies us for any difficulty life can throw at us.” Timothy Keller
A carousel of "say it out loud" prompts, real texts and voice-memo transcripts people sent a partner that changed their day. Reel: strangers reading a compliment aloud for the first time.
"Things they did without being asked", a UGC series where followers submit one small act that told them they were loved. Paired with quiet, unglamorous b-roll: dishes, gas tanks, packed lunches.
Not the price, the noticing. A photo series of "the gift that proved they were listening": the obscure snack, the out-of-print book, the specific flower. Caption prompts followers to share theirs.
A "phones down" challenge series filmed in real time, couples and friends doing one ordinary thing together, no cutaways, no music drop. The stillness is the content.
A gentle, non-explicit series on the small physical cues of connection, a hand on the back, forehead against forehead, a hug held two seconds longer. Soft light, no dialogue, just presence.
Visual Style
The Launch
Two video concepts to open Redemare's channels, one street-style, one quiet and observational.
Stop strangers on the street who are friends or in relationships and have them compliment one another on the spot. The unscripted moment of hearing the compliment land is the content worth seeing.
Stop two people on the street who do not know one another and have them compliment each other. Proving that being seen may not only come from those closest to you.
A quiet, cinematic reel with no dialogue, just the small physical cues of connection between real couples and friends. Fingertips brushing, hair being tucked back, foreheads resting together. Soft light, close framing, held a beat longer than feels natural.