ALG Website Redesign

ASK: With ALG and the Marketing team of TrueCar, design a new website with their new style guide.www.alg.com

PROCESS: Using the new style guide for ALG and after speaking with the teams about the new pages they wanted on the site, I sketched some rough wireframes of each page. I then created digital wireframes to deliver from the preliminary meetings about the design direction with the same teams. After getting feedback, I went back and made some higher fidelity comps (of which you can see in the gallery below) with placeholder images, correct font styles, and lorem ipsum. After meeting again with the teams once more, I made sure to include mobile versions of the comps and get updates from the developers on the finalized site, incase there were any design flaws.