Brightfield TDX Motion Graphic

Motion

Role

Lead Motion Graphics Designer

Brightfield is the leader in…

augmented analytics for the new world of work, powering the economics of digital transformation. Talent Data Exchange is a suite of analytical applications that help optimize both extended workforce and employee talent segments. I know, what a mouthful. Brightfield contracted me to create motion graphics that visualize the use of it’s TDX Applications

Duration

1 mo

 
 

Problem

There isn’t a simple way to visualize the Talent Data Exchange and its constituents

Data and Data company’s are very wordy. Describing exactly what a Data company does doesn’t always come across as simple as we’d like.

 
 

Solution

linear motion graphic overview of the Brightfield TDX application

Taking the description of each application, I boiled the app process down to a simple word. Those words became the basis of the motion graphic.

 
 

Process

Describing a simple word with a moving icon

It became easy to take the simplified one word description of the applications and create and even simpler icon to represent them. All that was left was to animate.

 
 

Outcome

A visually descriptive motion graphic for each TDX application

The motion graphics sit under each description of the TDX applications.